REEL Flicks
Project Objective:
The objective of this project is to design and develop a well-organized interactive publication that communicates a clear digital marketing strategy. The project aims to demonstrate the ability to structure professional content, apply branding and layout principles, and use Adobe InDesign tools to create a visually engaging and functional document. By combining written strategy, visual design, and interactive elements, the final case study will present a logical sequence for digital marketing planning and implementation.
The objective of this project is to design and develop a well-organized interactive publication that communicates a clear digital marketing strategy. The project aims to demonstrate the ability to structure professional content, apply branding and layout principles, and use Adobe InDesign tools to create a visually engaging and functional document. By combining written strategy, visual design, and interactive elements, the final case study will present a logical sequence for digital marketing planning and implementation.
Design Brief:
This project focuses on creating a formal digital marketing case study for Drive In using Adobe InDesign as an interactive publication. The case study will present a strategic plan that explains how a business can achieve specific digital goals using paid, owned, and earned media channels.
The publication will be professionally structured and branded, including a title page, table of contents, executive summary, section headings, page numbers, and a conclusion. Visual elements such as graphics, images, and layout design will be incorporated to support the written content and enhance readability. Interactive features such as hyperlinks and multimedia content will also be included to create an engaging and modern digital document.
